[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang Gourmet announced on the 28th that it will launch a season-limited collaboration product in partnership with Jeju Air.
The collaboration products consist of three items: 'Geomeng Volcanic Ash Ball Katsu,' 'Geomeng Volcanic Island Pizza,' and 'Geomeng Mozzarella Cheddar Hot Dog.' Under the theme "A Jeju Gourmet Journey with Gourmet and Jeju Air," the products incorporate three elements: Gourmet's professional-level taste quality, Jeju Air's travel identity, and Jeju Island's specialties. In particular, the concept of 'Geomeng (black)' was set, inspired by Jeju Island, a volcanic island, featuring a black exterior and crumble texture.
The Geomeng Volcanic Ash Ball Katsu is a katsu product made by shaping minced meat into balls, coated with black breadcrumbs using squid ink, and fried to a crispy finish. The Geomeng Volcanic Island Pizza is a single-serving square pizza with black dough, topped with peanut soboro, pepperoni, and mozzarella cheese to represent the volcanic island. The Geomeng Mozzarella Cheddar Hot Dog features a hot dog bun fried with black breadcrumbs, filled with white and yellow mozzarella cheddar cheese and juicy sausage. These can be quickly and conveniently enjoyed by cooking in an air fryer or microwave.
The new products were first introduced on the same day through CJ CheilJedang's official mall, CJ The Market. A prize event will also be held for customers who purchase by the 14th of next month, with a lottery offering Jeju accommodation vouchers, airline tickets, and more. Starting next month, the products will also be available at Homeplus.
A CJ CheilJedang official said, "We hope customers can enjoy a unique experience exclusive to Gourmet through the collaboration products," adding, "We will continue to introduce Gourmet products with differentiated taste and quality to satisfy consumer preferences and tastes."
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