Centon, "Photo Exhibition of 200 Korean Actors, A Unique Emotion Brought by Fragrance"

'The Actor Is Present: Seoul' Photo Exhibition Fragrance Marketing 진행

'The Actor Is Present: Seoul' Photo Exhibition.
[Photo by Centon]

[Asia Economy Reporter Kim Jong-hwa] Premium fragrance marketing specialist Centon announced on the 28th that it will showcase fragrance marketing at 'The Actor is Present: Seoul,' a digital media photo exhibition featuring 200 Korean actors.

Currently open until the 15th of next month at Art Space Hapjeong, 'The Actor is Present: Seoul' is an exhibition hosted by the Korean Film Council (KOFIC). This photo exhibition is the highlight of the 'KOREAN ACTORS 200' campaign, which deeply moved Korean film fans worldwide, and serves as a grand finale photo exhibition.

The exhibition consists of large black-and-white portraits of 100 leading male actors and 100 leading female actors representing Korea, including Lee Jung-jae, the first Asian actor to win the Emmy Award for Outstanding Lead Actor. The portraits were shot by renowned photographers Kim Joong-man and Ahn Sung-jin. Standing before the actors captured by these two masters evokes the emotional experience of watching a film, and when combined with Centon's fragrance, visitors can cherish that profound emotional moment for a long time.

With the aim of promoting Korean cinema globally, the first 'Korean Actors Photo Exhibition' (THE ACTOR IS PRESENT EXHIBITION: NEW YORK) was held last September at the Korean Cultural Center in New York, USA, during the explosive popularity of the Netflix drama 'Squid Game.' Notably, BTS also visited the exhibition during the UN General Assembly schedule, drawing significant attention.

There are two types of Centon fragrances experienced at the exhibition. In the first-floor lobby, a fresh welcome scent greets visitors. Before viewing, the fragrance offers a lively and refreshing feeling to visitors, enhancing their immersion and anticipation for the exhibition.

Yoo Jung-yeon, CEO of Centon, said, "We consider it a great honor that Centon can contribute to the Korean film industry," adding, "All visitors seeking a very special exhibition will experience unforgettable emotions falling in love with the actors through Centon's fragrance."

Centon is a fragrance marketing specialist company that satisfies the five senses by combining with various performances and exhibitions, and also operates the perfume brand 'Scentlier.' The slogan of this exhibition is 'RE:BOOT K-MOVIES,' and it is held as a free exhibition for public interest.