LG Styler New Model Launch... Wrinkle Reduction with Steam Spray After Clothes Drying

Easy drying function for shirts combined with TrueSteam to reduce wrinkles
New features including steam drying to be added to UP Appliances Styler released in February

LG Electronics launched a new clothing care appliance, the ‘LG Styler Objet Collection,’ on the 26th, featuring a ‘Steam Dry’ course that delicately dries clothes while reducing wrinkles. The photo shows the new product in Mist Pink color.

[Asia Economy Reporter Park Sun-mi] LG Electronics announced on the 28th that it has launched a new product in the ‘LG Styler Objet Collection’ equipped with a ‘Steam Dry’ course that provides a differentiated customer experience.

The newly applied ‘Steam Dry’ course is useful for easily drying a small amount of clothing such as shirts. It delicately dries while reducing wrinkles using LG Electronics’ proprietary technology, TrueSteam, in the Styler’s drying function. After drying clothes such as dress shirts or T-shirts with a low-temperature dehumidification method, it sprays steam finely to alleviate wrinkles. It is also effective for deodorization and sterilization.

LG Electronics implemented the Steam Dry course using ‘Dual TrueSteam,’ which was applied from the next-generation Styler introduced in February this year. Dual TrueSteam divides the heater that boils water to produce steam from one to two, allowing more precise control of the steam output. The course for managing premium clothing such as cashmere or silk uses only one heater to finely adjust the amount of steam while delicately caring for the fabric.

The knit cardigan care course is implemented with an optimal algorithm to prevent clothes from falling from the hanger to the floor. It should be used together with the Styler round hanger provided with the new product.

The new product is an UP appliance that can add new functions through upgrades even after purchase. LG Electronics also plans to provide upgrades that add new functions such as the Steam Dry introduced this time to the UP appliance Styler launched in February.

The price is 2,390,000 KRW based on the shipment price. Baek Seung-tae, Vice President and Head of the Living Appliance Division at LG Electronics H&A Business Division, said, “We will continue to evolve the Styler, the epitome of clothing care appliances, so that customers can use it more usefully according to various needs and experience differentiated customer value.”