Seafood Platform 'SamSam Haemul' Secures Production Advantage in Seafood Meal Kits

Recently, starting with the suspension of the Today Meeting service, the seafood startup industry has been facing difficulties, but the seafood platform Samsam Haemul is maintaining stable operations through the Samsam Haemul Smart Hub Center (hereafter, SSHC).

It is analyzed that seafood startups have also experienced service suspensions and closures as funding dried up due to their inability to withstand the investment winter hitting the startup industry. Amidst interest rate hikes, global inflation, and economic recessions, investment sentiment has weakened, leading to a wave of startup closures.

Meanwhile, Samsam Haemul’s SSHC is the largest seafood meal kit production facility in Korea, with a total floor area of 3,000 pyeong. Located in Pyeongtaek to establish a meal kit distribution infrastructure advantageous for domestic and international logistics, it operates as a smart hub center producing seafood meal kits via OEM/ODM. The factory was acquired in early 2022, and equipment installation was completed last May, enabling continuous production since then. It is increasing its operating rate by receiving large-scale orders for private brand seafood meal kits from domestic hypermarkets (such as Lotte Super and Fresh Easy) and is exporting seafood meal kits to the United States in collaboration with Fresh Easy, the number one meal kit company in Korea.

Samsam Haemul is conducting IP business through the production of private brand seafood meal kits for Otogi, Gom Pyo, Yeonan Sikdang, 10,000 Recipes, Bukchangdong Sundubu, and others. It also directly participates in seafood auctions at Guri Agricultural and Marine Products Wholesale Market, Garak Market in Garak-dong, and Noryangjin Fisheries Wholesale Market to provide better products in terms of freshness and price.

Additionally, Samsam Haemul operates the seafood commerce platform Samsam Haemul APP. It is the online commerce platform selling the largest variety of seafood meal kits and raw seafood in Korea, which was relaunched in July. Along with selling seafood meal kits and raw seafood using various IPs such as Otogi, Yeonan Sikdang, and Gom Pyo, the service also opened sales of over 230 types of traditional liquor.

Despite market difficulties caused by investment contraction, Samsam Haemul is steadily growing in the market through order-based stable seafood meal kit OEM/ODM production and has relatively low debt compared to competitors struggling due to cutthroat competition.

CEO Lee Hyun-ho of Samsam Haemul stated, “We want to deliver not only meal kit production and platform business but also the company’s vision and goal of ‘bringing fresh seafood to consumers.’” He added, “We will secure overwhelming quality superiority in seafood meal kit production using SSHC and solve supply issues of seafood meal kits domestically and internationally.”