Upload Short-Form Videos and Earn Revenue... SKT Opens V Coloring 'Marketplace'

SK Telecom announced on the 27th that it has newly opened a marketplace for businesses that want to upload video content to the video coloring service "V Coloring," provided jointly by the three domestic mobile carriers. Photo by SKT

[Asia Economy Reporter Oh Soo-yeon] SK Telecom announced on the 27th that it has launched a marketplace for businesses that want to upload video content to ‘V Coloring,’ a video coloring service provided jointly by the three domestic mobile carriers.

The marketplace is a platform designed to allow individuals or corporate businesses to easily upload videos to V Coloring with just one membership registration. Currently, V Coloring offers over 13,000 diverse videos across various categories such as idols, landscapes, and FUN.

After registering as a member, businesses can propose videos between 15 and 58 seconds long to V Coloring. Following simple procedures such as production guide review and contract signing, the videos are uploaded to the V Coloring app. Then, if the AI-based system selects the video to be introduced to users, the business can earn sales revenue.

In particular, unlike other short-form video platforms where revenue is generated through advertisements, prize money, or company sponsorships, V Coloring distributes revenue based on a set share each time content is sold.

Additionally, once a V Coloring user sets a video, the business can continuously earn revenue until the user changes to another video.

The three carriers previously allowed all paid content to be used for free while maintaining the existing usage fees in August to reduce the cost burden on V Coloring users.

Content can be uploaded on various themes ranging from nature to healing and campaigns, as long as it is approved for all ages by the Video Rating Board and does not violate copyrights.

SKT expects that V Coloring’s content ecosystem will expand as anyone can easily create and register short videos on topics of interest and earn revenue regardless of the production company’s recognition.

SKT plans to expand the marketplace in the future to allow individuals, not just businesses, to upload video content.

For detailed information or other inquiries about the V Coloring marketplace, contact can be made through the marketplace’s official email.

Yoon Jae-woong, head of subscription marketing at SKT, said, “We expect that opening the marketplace for businesses will greatly expand the scale of video content on V Coloring and activate the ecosystem,” adding, “We will continue to expand the content base of V Coloring so that more people can use it.”