Lotte Chilsung Launches 'LetsBe Grande Vanilla Black'

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 27th that it has launched ‘Letsbe Grande Vanilla Black’.

Letsbe Grande Vanilla Black is a product that adds natural vanilla flavor to Letsbe’s unique rich yet clean black coffee. It is released in a 500ml curved square PET bottle, allowing consumers to enjoy it conveniently and cost-effectively.

The package intuitively expresses the product’s characteristics by placing images of black coffee and vanilla petals on a cup holder labeled with the word ‘Grande.’ Additionally, yellow was chosen as the main color and applied to the cap and logo to distinguish it from existing Letsbe Grande products.

A Lotte Chilsung Beverage official said, “Letsbe Grande Vanilla Black is a product that allows you to enjoy sweet vanilla-flavored coffee at a reasonable price and generous volume,” adding, “We plan to actively promote the Letsbe Grande brand by conducting sampling targeting office workers and university students, the target consumer groups.”