Due to Persistent High Inflation... Homeplus Sees a Surge in PB Product Sales

Homeplus Signature Online Sales Increase by 32%

A model is introducing the Homeplus Signature meal kit product at Homeplus Gangseo branch.

[Asia Economy Reporter Lim Chun-han] Recently, as high inflation continues, more consumers are seeking private brand (PB) products.

According to Homeplus on the 27th, online sales of the PB 'Homeplus Signature' increased by 32% compared to the same period last year, from January 13 to August 18 this year.

The number of Homeplus Signature products increased from 956 in 2019 to 2,498 as of August this year, and the proportion of PB product sales in total Homeplus product sales rose from 4% in 2019 to 9% currently.

Sales of 'Price Stability 365,' which offers representative products frequently sought by customers at low prices throughout the year, increased by 61% compared to the same period last year. Top-selling items included Homeplus Signature label-free clear spring water, 1A milk, and wet tissues.

A Homeplus official said, "We will prioritize customer satisfaction by stably supplying affordable yet high-quality PB products to contribute to price stability and ease the burden on shopping baskets."