BHC Chicken Launches 'Twist Remake Challenge'

Influencer Choseon participating in BHC Chicken's 'Twist Remake Challenge'.

[Asia Economy Reporter Jeon Jinyoung] BHC Chicken is launching an event using Instagram.

BHC Chicken announced on the 27th that it will hold the 'Twist Remake Challenge' for a total of 17 days through its official Instagram account until the 9th of next month.

The challenge is a customer participation event planned based on the new side menu Twist, designed to promote the brand and the Twist menu name.

Participants film a video to the tune of a parody song that adds menu introductions to singer Seol Woon-do's "Sarang-ui Twist" (Love's Twist) track, then upload it to their personal Instagram story with the required hashtags. Following the parody song lyrics or the celebrity guide video's dance increases the chances of winning.

A BHC Chicken representative said, "We expect the Twist song, which combines a popular song with the newly introduced side menu, to spread mainly among the 2030 generation familiar with snack culture content," adding, "We plan to continue presenting marketing full of fun elements to expand touchpoints with customers."