[Asia Economy Reporter Hyungsoo Park] InscoBee has expanded its lineup of dermocosmetic brands and achieved a complete sell-out by exceeding the target quantity in a home shopping broadcast.
InscoBee announced on the 26th that the Dermicos Season 2 product, ‘Dermicos FGF7 Ultimate Intense Cream,’ sold out completely during the CJ OnStyle launch broadcast.
On the 23rd, InscoBee introduced the new Dermicos Season 2 product on CJ OnStyle with show host Yoon Nanhee. The Dermicos series is called the ‘Yoon Nanhee Cream’ as Yoon Nanhee participated in all processes from the initial product planning stage to production.
Since 2019, InscoBee has launched multiple dermocosmetic brands such as Dermicos and Bio Vivenom. The new Dermicos Season 2 product will expand its sales channels from CJ Home Shopping to other home shopping channels.
The Dermicos Season 2 product increased the key ingredient ‘FGF7’ by approximately 150% compared to previous products. FGF7 is a recombinant protein identical to human skin DNA, promoting the production of collagen, elastin, and hyaluronic acid, and is used not only for skin beauty but also for skin treatments such as burns.
A company representative explained, "The Dermicos Season 2 product has enhanced anti-aging functions," adding, "We secured product competitiveness and achieved a complete sell-out in this CJ OnStyle broadcast."
They continued, "Based on the experience and know-how of the cosmeceutical business since 2019, we will actively carry out marketing activities for the new Dermicos product and firmly establish our position as a premium dermocosmetic brand."
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