[Asia Economy Reporter Jeon Jinyoung] LG Household & Health Care announced on the 26th that it has recently launched the ‘Aura Styler Spray,’ a new concept fabric softener spray exclusively for clothing care devices, in line with the expanding market for clothing care machines.
The new product, introduced by the premium fabric softener brand Aura, is a new type of fabric softener spray that easily solves odor and static electricity issues that many consumers have found unsatisfactory when using clothing care devices such as stylers and air dressers, which have become essential home appliances.
When sprayed on clothes before placing them in the clothing care device, it improves wrinkles that may remain after the device finishes operating, prevents static electricity, and imparts a pleasant fragrance with a rich lingering scent. It also contains patented odor removal ingredients that help eliminate unpleasant smells. Additionally, the product’s safety has been enhanced by completing skin tests conducted by a domestic professional institution.
An Aura brand representative said, “We conducted direct interviews with consumers using clothing care devices to investigate the inconveniences they currently experience and what improvements they desire. Especially with the upcoming fall and winter seasons, when clothes like knits and coats that are difficult to wash are worn more frequently and clothing care device usage increases, we expect this new type of exclusive spray for clothing care devices to receive much love.”
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