[Asia Economy Reporter Bu Aeri] KB Kookmin Bank announced on the 25th that it held the '2022 Liiv Concert' on the 23rd, inviting over 10,000 customers.
Now in its 5th year, the Liiv Concert is a large-scale cultural event organized by KB Kookmin Bank to communicate with the MZ generation.
After being suspended for three years due to COVID-19 since 2019, the ticket application event attracted a total of 120,000 applicants, recording the highest competition rate of 24:1 when it resumed.
The concert started with the MCs Jung Sewoon and Kim Doyeon, followed by performances from Kep1er, Heize, Gray and Loco, and NCT DREAM, thrilling an audience of over 10,000. The final stage was headlined by Psy.
This concert was conducted as an ESG (Environmental, Social, and Governance) concert considering the environment and society, providing all attendees with a plogging bag, water in biodegradable plastic bottles, and KF94 masks.
Additionally, about 120 special guests including children-headed households, multicultural families, and families with disabilities (wheelchair seats provided) were invited to enjoy the performance together, adding deeper meaning to the event.
Yoon Jong-kyu, Chairman of KB Financial Group, and Lee Jae-geun, President of KB Kookmin Bank, visited the event booths and expressed their gratitude to the customers who came to the concert.
A KB Kookmin Bank official said, "We will actively communicate and empathize with customers through various cultural events including the Liiv Concert in the future."
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