Seven Eleven Launches 'Goodmin White Milk' at a 10% Lower Price Than Market Rate

The model is showcasing Seven Eleven's 'Goodmin White Milk'.

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven announced on the 26th that it will launch 'Goodmin White Milk (900㎖)' through its ultra-low-price product brand 'Goodmin.' The product is priced more than 10% lower than the market price.

Goodmin White Milk emphasizes freshness by using clean 1A raw milk filled with nitrogen packing technology, and it contains 3.6% milk fat, giving it a rich taste.

To celebrate the launch of Goodmin White Milk, 7-Eleven is offering a 20% instant discount when purchasing Goodmin White Milk with a Lotte Card throughout October.

Lee Hyukju, MD of the Beverage and Alcohol Team at 7-Eleven, said, "As recent price increases have become a social issue, we are strengthening a reasonable product lineup that helps consumers through Goodmin," adding, "Milk is one of the representative daily necessities used in many households, so we expect a positive response."