SSG.com and Gmarket Join Forces for Live Commerce... Launch Joint Live Broadcast Program

Representative image of the 'Joint Sales Area where SSG and G-gap are held'.

[Asia Economy Reporter Jeon Jinyoung] SSG.com announced on the 25th that it will regularize the simultaneous live commerce broadcasting with Gmarket, which has been piloted since July, and launch a new program jointly planned by the two companies. The program name was decided as ‘SSG-hago G-gap Yeollineun Gongdongpanmaeguyeok’ (SSG and G Open Joint Sales Zone), utilizing the names and logos of the two companies.

On the 20th, the two companies held their first broadcast and received great responses from consumers. Popular products from the camping goods brand ‘Kovea’ were sold simultaneously on both companies’ live commerce channels, SSG Live and G Live, attracting about 150,000 viewers during the broadcast. Some of the hot deal products prepared in limited quantities were sold out, achieving three times the sales target set by the companies.

The next joint broadcast, scheduled for 7 PM on the 27th, will introduce ‘Sidiz,’ a chair-specialized brand from the Persys Group. Eleven popular products will be offered at discounts of up to 39%, along with special benefits available only during the broadcast.

Going forward, SSG.com and Gmarket plan to schedule joint sales zone live broadcasts once or twice a month on a fixed basis.

They also planned special corners exclusive to the joint sales zone. A representative event is a lottery where a roulette is spun to determine prizes for customers who provide purchase verification each time the combined number of viewers of SSG Live and G Live exceeds 50,000. Additionally, a comment event will be held where participants create fun sentences using the brand or product names introduced in the broadcast, with prizes awarded through a lottery.

Kim Jinseol, Marketing Manager at SSG.com, said, “Considering the high customer response to the live broadcasts jointly planned with Gmarket, we decided to regularize simultaneous broadcasting,” adding, “We plan to create a synergistic effect between the two companies by providing a shopping experience that leverages the strengths of each platform.”