MobiDays Participates as LP in 100 Billion Won Content Fund

Knet Investment Partners and Com2us Affiliate Crit Ventures Co-Manage
"Securing Potential Clients in the K-Content Industry through Participation in Content Investment Fund"

[Asia Economy Reporter Kwangho Lee] Adtech specialist Mobidays announced on the 20th that it will participate in a content investment fund worth 101.5 billion KRW established by Knet Investment Partners and Krit Ventures.

This fund received support from the Korea Fund of Funds, a government policy fund, and represents the largest-ever investment amount by the Korea Fund of Funds in the content sector. The fund is jointly managed by Knet Investment Partners, a leading domestic venture capital firm, and Krit Ventures, a venture investment company affiliated with Com2uS.

The investment focus is on early-stage production and underserved content sectors, with at least 60% of the committed total amount required to be invested in these areas. Key investment targets include early-stage projects in film, animation, performances, dramas, games, and webtoon production. The fund also plans to discover projects in underserved areas such as exhibitions, music, publishing, and creative performing arts.

Mobidays decided to participate as an LP (Limited Partner) in the Knet-Krit content investment fund, recognizing the global attention and growth potential of the K-content industry.

Along with Mobidays, various K-content companies leading the global film and drama industries, including Com2uS, Wysiwyg Studios, and RBW, also made investments.

A Mobidays representative stated, “With the establishment of this fund, we plan to further strengthen our global competitiveness and partnership ecosystem in the content sector,” adding, “Through participation in the content investment fund, we aim to secure potential clients in the K-content industry, expand market share and partnerships, and focus on building future growth engines.”