Polaris UNO "Maximizing Profits through Product Line Expansion and Export Growth Amid Strong Dollar Benefits"

[Asia Economy Reporter Jang Hyowon] Polaris Uno announced on the 16th that it expects to benefit from the strong dollar trend due to the expansion of its product lineup and increased global exports. The company’s strategy is to accelerate external growth through continuous research and development to expand its product range.

A Polaris Uno representative stated, "We have developed and are selling eco-friendly flame-retardant high-temperature yarn similar to human hair," adding, "The eco-friendly flame-retardant high-temperature yarn allows for personal hair styling through heat treatment such as with hair irons, resulting in very high market demand."

They explained that the product contains no harmful bromine-based components and has superior durability compared to existing wigs, so its sales proportion is expected to increase further. In the second quarter of this year, sales of the eco-friendly flame-retardant high-temperature yarn have received high praise in the market, surpassing the total sales of the previous year.

In particular, the company is exporting a product that adds water-repellent functionality to its best-selling braid yarn (braid thread). It is expected that the benefits of the strong dollar (King Dollar) will expand accordingly. This product is a new item that incorporates the same water-repellent function used in hiking clothes into the main product, braid yarn. With the expansion of the product lineup combined with the strong dollar, the company expects a greater growth in performance this year.

The company emphasized, "With the rise in global wig market share and the high exchange rate trend coinciding, this year’s performance will increase significantly more than previously expected," and added, "We will establish a virtuous cycle structure of new product research and development, performance growth, and corporate value enhancement."

Meanwhile, according to the foreign exchange market on the 14th, the won-dollar exchange rate surpassed 1390 won that day. This is the highest level in 13 years and 5 months since March 31, 2009 (1422 won) based on intraday prices.