Seoul Institute of Technology - Seoul Credit Guarantee Foundation Survey of 291 Seoul Alleyway Store Owners
Responding Store Owners "Need for Customized Digital Education for Small Business Owners"
[Asia Economy Reporter Lim Cheol-young] It has been found that store owners in their 40s with annual sales between 100 million and 1 billion KRW are experiencing positive effects on sales through the adoption of digital transformation technologies.
On the 15th, the Seoul Institute of Technology and Seoul Credit Guarantee Foundation, in collaboration with Shinhan Card, conducted a survey from July 13 to 14 targeting 291 Seoul Pay franchise store owners located in Seoul’s neighborhood commercial districts. The survey was part of the Seoul Think Tank Association (SeTTA) project titled “Research on the Application of Digital Transformation Technologies to Revitalize Seoul’s Neighborhood Commercial Districts.”
The survey showed that ▲ store owners aged 40 and above ▲ with sales between 100 million and 1 billion KRW responded more positively to the statement that “the application of digital transformation technology has an effective impact on sales.” The response rate was higher among those in their 40s (30.6%) and 50s (34.3%) compared to those in their 30s (20.7%). Regarding sales scale, the response rate was higher for stores with annual sales between 100 million and 1 billion KRW (17.3%) than those with less than 100 million KRW (14.3%).
Regarding the most necessary support measures for digital transformation in neighborhood commercial districts, “providing customized digital education for small business owners (39.1%)” ranked highest. This was followed by “financial support for simple payment systems (21.1%)” and “financial support for the adoption of smart technologies in individual stores (14.2%).”
Based on this survey, the Seoul Institute of Technology and Seoul Credit Guarantee Foundation plan to identify user groups that have experienced effective sales impact, determine the priority of necessary technological elements by sector, and establish a phased dissemination strategy to progressively advance the adoption of digital technologies in neighborhood commercial districts.
Recently, with the increase in single-person households and the impact of COVID-19, online consumption has been rising over offline. This digital technology acceptance survey was conducted to enhance the competitiveness of small business owners in neighborhood commercial districts.
Im Sung-eun, President of the Seoul Institute of Technology, said, “This confirms that digital transformation has become a trend even in neighborhood commercial districts,” adding, “We will devise ways to efficiently support relatively small-scale neighborhood stores.”
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