Snack franchise Changhwadang is strengthening its tteokbokki menu lineup in the second half of this year.
Changhwadang announced that starting from the 15th, it will introduce four new tteokbokki menu items at all Changhwadang stores and begin full-scale sales.
The new menu consists of four types of noodle tteokbokki: Rose Tteokbokki, Seafood Rose Tteokbokki, Cream Tteokbokki, and Myeongran Cream Pasta Tteokbokki. Seafood Rose Tteokbokki is a menu filled with fresh seafood that enhances the flavor of Rose Tteokbokki, while Myeongran Cream Pasta Tteokbokki is a soft premium tteokbokki dish made with low-sodium myeongran and fusilli pasta.
The new menu can be enjoyed at Ikseon Branch, Daehakro Branch, Yeonnam Branch, Gyodae Branch, Sinsa Branch, Seokchonhosu Branch, Dongtan Branch, Pine Avenue Branch, AK Geumjeong Branch, Cheonan Sinbuldang Branch, Yeonsan Branch, and Seogwipo Branch.
Meanwhile, Changhwadang has changed its existing tteokbokki line to allow customers to choose between rice cakes and wheat cakes, targeting the preferences of both rice cake and wheat cake fans, thereby developing its identity as a full-fledged snack franchise known for its excellent dumplings.
A Changhwadang representative emphasized that the new tteokbokki menu and changes to the existing tteokbokki line clearly reflect the brand direction of Changhwadang, harmonizing with existing menus, and stated that they will strive for mutual growth with franchisees and increased sales.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
