Blanc101 Introduces ‘Capsule Detergent’ with Signature Scent and New ‘Collection Line’ Detergents & Fabric Softeners

Premium homecare brand Blanc101 (Blanc One Oh One) is launching new capsule detergent and a new lineup of laundry detergent & fabric softener.

Blanc101 recently announced, "We will release our signature scent capsule detergent and laundry detergent and fabric softener with new fragrances on the 13th," adding, "Using plant-derived ingredients, these detergents and softeners aim to repay the trust of consumers who rely on them from newborns to adults by offering products with excellent cleaning power against various stains."

The new Blanc101 capsule detergent is a capsule-type, highly concentrated neutral laundry detergent using plant-derived surfactants that have received the GREEN grade from the U.S. non-profit environmental research organization EWG.

It contains seven types of enzyme-enhanced ingredients that are excellent at removing everyday stains as well as various stains such as jajangmyeon, blood, oil, chocolate, and fruit. It protects colors and prevents pilling. One 14g capsule of the signature scent highly concentrated detergent can handle 7kg of laundry. Each box contains 30 capsules.

Blanc101 is also introducing a new lineup of laundry detergent and fabric softener called the ‘Blanc101 Collection Line.’ Two new scents, Aqua Bloom and Mellow Vanilla, have been added to the existing Sweet Bouquet scent. The 1.2L detergent bottle has been renewed so consumers can enhance the value of their space along with enjoying rich fragrances.

According to Blanc101, the new scent ‘Aqua Bloom’ is a fresh fragrance that combines the sunlight of a blooming garden with the coolness of the sea, creating a mysterious and rich volume. ‘Mellow Vanilla’ is an attractive vanilla cream scent that gently wraps a refreshing citrus aroma.

Blanc101 expects to provide a luxurious and highly satisfying fragrance experience comparable to the steady seller ‘Signature’ scent.

A promotional event to celebrate the new product launch has also been prepared. When purchasing on the official Blanc101 online mall, capsule detergent is available at a 40% discount with a 3,000 won reward point benefit. The Collection Line laundry detergent and fabric softener products are offered at a 30% discount along with a dedicated 1.2L pump.

Blanc101 is also running a new fragrance recommendation event. If you recommend the fragrance to a friend via KakaoTalk, nine winners will be selected by lottery to receive a Collection Line fabric softener as a gift.