- ‘ePyeonhansesang’ Records Triple-Digit Subscription Competition Rate... Proving Brand Power
- First Launch of ‘ePyeonhansesang’ in Okcheon, Chungbuk... Attention on Whether Sales Success Will Continue
DL Construction's premium residential brand ‘e-Pyeonhansesang,’ which is leading residential culture by unveiling landmark complexes across the country, is set to launch sales in Okcheon, Chungbuk this September.
‘e-Pyeonhansesang’ is a luxury brand that has won the Consumer’s Most Trusted Brand Award a total of 10 times. In addition, it has proven its high reliability by continuously winning the National Brand Award for 5 years, receiving the Korea Brand of the Year Award 7 times, and winning the Star Brand Award for 4 consecutive years.
This year, it is also enjoying high popularity in the subscription market with triple-digit competition rates. For example, in May, the ‘e-Pyeonhansesang Siheung Janghyeon First Venue’ in Siheung, Gyeonggi Province, attracted 12,726 applicants for 67 households (excluding special supply), recording an average competition rate of 189.94 to 1.
Given this situation, the ‘e-Pyeonhansesang Okcheon First One’ announced by DL Construction for sale this month is also expected to achieve excellent sales results. Especially since it is the first ‘e-Pyeonhansesang’ brand apartment introduced in Okcheon, Chungbuk, it is drawing even more attention.
An industry insider said, “Brand apartments supplied for the first time in a region not only leave a first impression of the brand on local residents but also influence subsequent sales, so a lot of effort is put into location and product quality. Also, since they possess both rarity and symbolism, a considerable premium is formed, and they often become flagship apartments leading local market prices, so they tend to attract attention even before supply.”
e-Pyeonhansesang Okcheon First One will be built in Okcheon-eup, Okcheon-gun, Chungcheongbuk-do, consisting of 8 buildings from basement level 1 to ground level 20, with a total of 545 households of exclusive areas 84㎡ and 109㎡. By exclusive area, there are ▲84㎡A 428 households ▲84㎡B 57 households ▲109㎡ 60 households.
The complex offers easy access via the adjacent Maedong-ro, and convenient entry to National Route 37 and National Route 4 through Munjang-ro and Dongbu-ro. It is expected to provide easy access to the nearby Gyeongbu Expressway via Okcheon IC. Commuting to Okcheon Agricultural and Industrial Complex is also possible, making it a highly anticipated residence close to workplaces.
As a development benefit, the Daejeon-Okcheon metropolitan railway connecting Daejeon Ojeong to Okcheon is planned to be expanded in 2026. Once opened, it will be linked with the Chungcheong metropolitan railway, enabling rapid travel to the Chungcheong region and major urban centers, further improving transportation conditions.
Jukhyang Elementary School, which is within walking distance, is nearby, along with Okcheon Middle School, Okcheon Girls’ Middle School, and Okcheon High School. Residents can use the commercial area near Jukhyang Elementary School, and shopping facilities such as Hanaro Mart near Okcheon County Office and Okcheon Market, as well as public offices including Okcheon County Office, Okcheon Eup Office, Okcheon County Court, and the Women’s Center are conveniently accessible.
The surrounding area is rich in mountains and forests such as Sanbaraegi Mountain and Maseong Mountain, and natural green spaces like Dong-an Reservoir and Gyodong Reservoir. Additionally, various cultural facilities such as the Okcheon Traditional Culture Experience Center and the birthplace of poet Jeong Ji-yong are nearby, and the area is expected to be further developed as a tourist destination in the future.
High expectations are also placed on the excellent product quality befitting the ‘e-Pyeonhansesang’ brand. The complex is designed mainly facing south to ensure good sunlight and ventilation. The floor plan mainly features a 4Bay structure for excellent openness, maximizing space utilization throughout the home. Ample parking spaces have been provided to alleviate parking conflicts. Various community facilities for residents, including a fitness center, a small library, and a children's playground, will also be established.
Meanwhile, Okcheon-gun in Chungbuk is a non-regulated area, where residents of Okcheon-gun and Chungcheongbuk-do who have held a subscription savings account for more than 6 months and meet the deposit requirements by region and area can apply for subscription as first priority regardless of home ownership status. There is no restriction on re-winning, and most importantly, resale is possible immediately after contract.
The housing exhibition center is scheduled to open in September.
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