Cafe24 Opens TikTok Channel... "Strengthening Short-Form Marketing Collaboration"

Easy Integration of Content, Products, and Advertisements

[Asia Economy Reporter Lim Chunhan] Global e-commerce platform Cafe24 announced on the 6th that it has launched the 'TikTok Channel,' a service that supports online brands to easily and conveniently conduct short-form marketing.

The TikTok Channel helps automatically link product information and advertising settings owned by online brands to TikTok. Online businesses can easily expose various products along with video content as much as they want with just a few clicks.

They can conveniently use Spark Ads, which naturally promote brand-owned content or creators' videos as ads within TikTok's recommended feed, along with various advertising solutions, or enhance TikTok ad efficiency by inducing specific actions such as adding to cart, newsletter subscription, or purchasing from users coming through TikTok ads.

After running marketing campaigns, online businesses can check various advertising performance data by different target groups such as gender, age, region, and interests, including ad spend, ad impressions, clicks, conversions, click-through rate, cost per click (CPC), and cost per 1,000 impressions (CPM). Based on the performance data dashboard, they can further elevate their advertising strategy level.

Lee Jaeseok, CEO of Cafe24, said, "With this collaboration, we expect online businesses to quickly grow by easily showcasing their products and brands on TikTok, which is popular among trend-sensitive Generation Z." He added, "We will continue to collaborate with various companies to support online businesses."