Richam Set Menu, Meat-Filled Kimchi Jeyuk Bokkeum, Everyone's School Meal Garlic Jeyuk & Soy Sauce Bulgogi
Scratch Coupon Attached, 500 Ruby 100% Given, Daily First-Come-First-Served Roulette Event
CU is introducing a promotion where customers who purchase a lunchbox from the store will receive in-game items for Netmarble's Seven Knights Revolution.
[Asia Economy Reporter Yuri Kim] CU announced on the 5th that it will hold a promotion throughout September in collaboration with game developer Netmarble, offering a 100% chance to receive in-game items for the popular game Seven Knights Revolution when purchasing popular lunchboxes.
Seven Knights Revolution is a mobile game that shares the Seven Knights universe, allowing players to engage in strategic battles based on character skills and weapons. The 3v3 hero battles and large-scale raids have received positive responses from users.
During the event period, CU and Netmarble will attach scratch coupons to four types of lunchboxes: Rich Ham Set Meal, Meat-filled Kimchi Pork Stir-fry, Everyone’s School Meal Garlic Pork, and Everyone’s School Meal Soy Sauce Bulgogi, and give prizes to customers who purchase them.
By scratching the coupon and entering the revealed number on the membership application (app) Pocket CU event page, customers can obtain an item coupon code. Entering the coupon code in the game grants all participants 500 rubies (one time per account). The item is worth about 15,000 KRW, meaning participants receive benefits exceeding the price of the lunchbox just by joining.
A roulette event is held daily for the first 7,000 participants, offering popular items as prizes. The items include limited edition Seven Knights Revolution goods (10 units), 4-star hero summon ticket packages (70 units), and 10 hero summon tickets (700 units). Participants receive 300 rubies just for joining (limited to one time).
The roulette event for the first 7,000 participants from September 1 to 3 ended early due to high demand. Sales of the four targeted lunchboxes increased by 38.6% compared to the same period last week.
CU stated, "Based on its nationwide largest network accessibility and young, trendy image, CU has established itself as a key promotional channel for new content targeting the MZ generation (Millennials + Generation Z). Since over 65% of all visitors are customers in their 20s and 30s, it is being utilized as a targeted marketing channel aimed at young generations."
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