Hansome Opens Luxury Golf Wear 'Lanvin Blanc' Store at Hyundai Department Store Main Branch

Hansome Lanvin Blanc Hyundai Department Store Apgujeong Main Branch

[Asia Economy Reporter Song Seung-yoon] Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 22nd that it will open the first store of the luxury golf wear brand 'LANVIN BLANC' on the 4th floor of Hyundai Department Store Apgujeong Main Store. From this day, products will also be available for sale through the official online mall, The Hansome.com.

LANVIN BLANC is a luxury performance golf wear brand launched by Hansome in collaboration with the French luxury brand Lanvin. The core is to maximize functionality and mobility while maintaining Lanvin's heritage of luxurious design. The brand name combines Lanvin's identity with the meaning of white, which symbolizes 'infinite expansion.'

LANVIN BLANC has introduced a large number of premium functional fabrics from Italy, Switzerland, and other countries used in sports lines of global luxury brands. These fabrics feature characteristics such as elasticity, breathability, and UV protection, which are essential for golf wear, as well as the ability to create voluminous designs using materials like cotton or silk in ready-to-wear garments.

The LANVIN BLANC Hyundai Department Store Apgujeong Main Store, opening this time, is about 14 pyeong in size and will showcase all products for the upcoming fall and winter seasons. There are about 260 items including outerwear, knits, hats, and bags. The store interior design of LANVIN BLANC was created by the New York-based design team 'Marsollier Villacorta LLC,' which has been praised for its stylish design of global retail stores in the US and Japan. The store concept was set as a 'clubhouse' of a high-end domestic golf course harmonizing with nature. It features a sophisticated yet warm interior.

Hansome plans to focus on expanding the distribution network of LANVIN BLANC starting with Hyundai Department Store Apgujeong Main Store. Stores will be sequentially opened this month at Pangyo Branch (23rd), Trade Center Branch (26th), and The Hyundai Seoul (31st). In addition, the number of stores will be expanded to about 10 locations mainly in major department stores within this year.

A Hansome official said, "Since the teaser video was released through The Hansome.com earlier this month, inquiries about store and product purchases have increased, raising customer expectations," and added, "We will present various contents through LANVIN BLANC, a differentiated golf wear that embodies the high-quality image built as a premium brand."