Creator Chimchakman participated in Beanpole's 'Wear It Right' campaign. Photo by Samsung C&T Fashion Division
[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division announced on the 18th that Beanpole is conducting the 'Wearthe Right thing' campaign.
The slogan of Beanpole's Wearthe Right thing campaign embodies the brand's core values. It proposes wearing clothes that can be formal yet comfortable, never get boring even after long use, and look stylish now and in the future.
To expand communication with the MZ (Millennial + Generation Z) generation, a campaign video with the concept 'So We Wear Beanpole' was also released. Ambassadors including actors Kim Min-gyu and Jeon Yeo-bin, writer Kim Ina, photographer Hashisibak, broadcaster Daniel Lindemann, and creator Chimchakman stylishly composed their daily lives in a vlog format. The campaign video will be released through Beanpole's official Instagram and YouTube channels.
To embody the campaign's purpose, Beanpole also prepared an event where customers can directly experience it. A mobile professional studio called 'Studio B' was set up at major stores nationwide, allowing customers to try on Beanpole's representative essential items, take life shots, and upload them to Instagram in a participatory event.
A Beanpole representative said, "Beanpole has been loved for over 30 years because it is a brand that stays true to the basics and has a strong image of trustworthiness," adding, "We will continue various variations to solidify the brand value that does not change over time and to become a brand loved by younger generations as well."
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