[Asia Economy Reporter Oh Su-yeon] Wave is undertaking its first brand renewal under the slogan 'JUST DIVE.'
Wave announced on the 18th that it will proceed with a brand renewal. This is the first brand design change since Wave's launch in September 2019.
The new Wave BI will be sequentially applied starting with the app icon, followed by service user experience and environment (UI/UX), and content leader films.
The new slogan 'JUST DIVE' reflects Wave's commitment to accompany users throughout their daily lives and provide more enjoyment. 'JUST' signifies content that can be enjoyed lightly without burden, while 'DIVE' represents content that users can immerse themselves deeply in.
The renewed Wave logo expresses softness and intensity through rounded curves symbolizing the movement of 'waves' and a bold type design. The color is a refreshing blue tone to enhance visibility.
The app icon has changed from the previous wave-shaped play button to an image emphasizing the letter 'W.' It represents the first letter of Wave and also conveys the meaning of 'with,' indicating a service that accompanies all moments of daily life.
Starting with the brand overhaul, Wave will actively launch content-based brand campaigns and also run long-term subscription discount promotions.
From the 23rd, Wave will introduce a '12-month subscription' offering a two-month discount benefit, making it easier for users to enjoy the service without burden through marketing efforts.
Wave plans to enhance customer satisfaction through its original lineup, exclusive domestic provision of HBO series, various events, and subscription benefits.
Han Jeong-eun, head of Wave's marketing group, said, "Wave is filled with content that can be lightly enjoyed during commutes as well as content that can be deeply immersed in," adding, "We plan to carry out a new brand campaign to deliver Wave's unique value that perfectly fits various TPOs (times, places, occasions) in daily life to our customers."
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