Sold 12 Million Units So Far... Popular Among People in Their 20s and 30s
[Asia Economy Reporter Lim Chun-han] CU announced on the 18th that it will sequentially release products from the 'Cookie Run Kingdom Season 3' series.
According to CU, approximately 12 million Cookie Run Kingdom collaboration series products have been sold to date, with 60 types of Ttibu Ttibu seals released. Last month, CU's bread sales increased by 72.5% compared to the previous year, and among the top 10 items, 8 (ranked 2nd to 9th) were from the Cookie Run: Kingdom series. The sales proportion by age group was 34.8% for people in their 20s, 28.6% for those in their 30s, and 18.3% for those in their 40s.
The newly released products consist of four types of bread: Padak Padak Mini Sandwich, Holy Mini Sandwich, Steadfast Salted Caramel, and Shining Lemon Madeleine, as well as one ambitious Affogato Roll Cake dessert. Five additional products are scheduled to be unveiled in October. These products include 40 types of Ttibu Ttibu seals randomly inserted, which were not revealed in Cookie Run: Kingdom Seasons 1 and 2.
A BGF Retail official stated, "The secret to the popularity of the Cookie Run series, which sparked a character bread syndrome, is that new characters and products are introduced each season, providing new fun and experiences," adding, "We will continue to steadily introduce collaboration products linked to various content preferred by customers."
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