Galaxy Z Fold and Flip4 Pre-Orders on First Day "Exceed Previous Model"... Flip Accounts for 60%

Pink Gold and Beige... Popular New Colors

Galaxy Z Flip4. Photo by Samsung Electronics

[Asia Economy Reporter Oh Su-yeon] On the 16th, Samsung Electronics' new flagship smartphones, Galaxy Z Fold4 and Flip4, began pre-orders, and the first-day performance surpassed that of the previous Galaxy Z Fold3 and Flip3 models. The new colors such as Pink Gold and Blue for Flip4, and Beige for Fold4, were highly preferred.

According to the telecommunications industry on the 17th, the first-day pre-order performance of Galaxy Z Fold4 and Flip4 was similar to or better than the previous models.

According to SK Telecom, the first-day pre-order performance was at a level similar to the previous models. The ratio of customers choosing Fold4 to those choosing Flip4 was confirmed to be 4 to 6.

Among customers who pre-ordered through SK Telecom's official online mall, the gender ratio was about 40% male and 60% female, showing a higher preference for the Z series among female customers.

In particular, the limited edition collaboration with the perfume and cosmetics brand Santa Maria Novella stood out in popularity. An SK Telecom official explained, "The Santa Maria Novella edition is receiving rave reviews for its luxurious packaging and is being pre-ordered enthusiastically."

KT stated that the first-day pre-order performance was somewhat higher compared to the previous models.

Among the pre-order customers, 65% chose Flip4, and 35% chose Fold4. KT explained that the proportion of Fold4 selections is expected to increase compared to the previous model, as Fold4 is mainly chosen by existing foldable device users.

Regarding device storage capacity, many pre-order customers chose 256GB. For Flip4, 86% selected 256GB. For Fold4, 67% chose 256GB, and 33% reserved 512GB, indicating a good response to the high-capacity model as well.

The popularity of new colors was prominent. For Flip4, pre-orders were concentrated in the order of Pink Gold (28%), Blue (26%), Bora Purple (24%), and Graphite (22%). For Fold4, Beige (36%), Black (33%), and Gray Green (31%) were highly preferred.

KT added, "There are many inquiries about the new colors and new editions (Y Edition, Woo Young-woo Edition)."

LG Uplus stated that the first-day pre-order performance for Fold4 and Flip4 was "similar to or slightly higher than the previous Fold3 and Flip3." The ratio of pre-order customers choosing Flip4 to Fold4 was 6 to 4.