[Asia Economy Reporter Jang Hyowon] Mr. Blue, an online comics and webtoon platform specialist company, announced on the 17th that it recorded consolidated sales of 19 billion KRW and an operating profit of 200 million KRW in the second quarter.
A Mr. Blue official stated, "The acquisition of a web novel company in February was reflected in the consolidated results, driving external growth," and added, "In the second half of this year, new webtoons based on proven hit web novel IP (intellectual property) will diversify profitability."
Through the acquisition of a web novel company in February this year, Mr. Blue has established a value chain from content production (CP) business to game publishing. The company plans to become a leader in 'One Source Multi Use (OSMU)' utilizing IP and strengthen profitability.
The company explained, "The reason operating expenses increased compared to the previous quarter is due to one-time or investment costs such as commission payments, increased labor costs, and IP acquisition after the company acquisition," and added, "We are accelerating securing future growth engines based on steadily growing webtoon comic content business and game business."
Mr. Blue's subsidiary, Blue Potion Games, is also focusing on diversifying revenue sources by releasing various new games in the second half of this year. On the 5th, it officially launched its first publishing game, Dark Hero Dash. In the third and fourth quarters of this year, it plans to introduce 'World of Warfare: Battleship 1942' and 'Jeonseol-ui Slayer' respectively to domestic and international users.
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