Amore HanYul Unveils 'HanYul Market Limited Edition'

[Asia Economy Reporter Moon Hyewon]Amorepacific's Hanyul announced on the 16th the launch of the 'Hanyul Market Limited Edition.'

The Hanyul Market Limited Edition is a set composed of four representative brand cosmetics: 'Red Rice Essence 2 types,' 'Young Mugwort Moisture Soothing 2 types,' 'Moonlight Yuzu C™ Serum,' and 'Strong Soy Elasticity 2 types.'

The flagship Red Rice Essence line contains red rice fermented with Monascus purpureus using organic brown rice cultivated in Yeoju, Gyeonggi-do, providing excellent skin moisturizing effects.

The Young Mugwort Moisture Soothing line uses young leaves of Ganghwa mugwort harvested around the Dano festival, known for enhanced soothing efficacy, to gently calm skin stressed by harmful environments and tension.

The limited edition product set is packaged in a modern reinterpretation of an agricultural produce box, including information on the production areas, benefits, and cultivation dates of the brand's key ingredients such as rice, mugwort, yuzu, and soybeans, enhancing its gift value.

The products are available at Aritaum stores nationwide, large supermarkets, Amore Mall, Hanyul's official Naver store, Olive Young, and more.

Meanwhile, Hanyul will hold a pop-up store event for the 'Hanyul Market Limited Edition' next month at Amore Seongsu.