NVT "First Half Sales 49.8 Billion KRW... 38.1% Increase YoY"

[Asia Economy Reporter Jang Hyowon] NBT, focusing on scaling up its core point business, continued its record-breaking performance rally in the first half of this year following last year.

NBT announced on the 12th that its consolidated sales for the first half of this year reached approximately 49.8 billion KRW, an increase of about 38.1% compared to the same period last year. Operating profit during the same period grew by 50.8% to 1.2 billion KRW, and net profit, which increased significantly by about 2.6 billion KRW, recorded 900 million KRW, achieving a turnaround to profitability.

In the second quarter alone, NBT posted sales of 26.7 billion KRW and operating profit of 500 million KRW, maintaining growth rates of approximately 42.3% and 177.9% respectively compared to the same period last year. Net profit also reached 600 million KRW, increasing by about 900 million KRW, demonstrating a quarterly return to profitability.

NBT attributed the continuous record-breaking quarterly performance since last year to the growing demand across the domestic point industry. As the leading domestic point platform operator, market growth has led to expanded partnerships centered on large platforms, continuously establishing new revenue models. The company stated that, especially with ongoing expansion of partnership sectors centered on the Addison Offerwall, it plans to focus on the point business scale-up strategy, which is a key management policy for this year, in the second half.

A company representative said, “There has been a noticeable increase in cases where major domestic platforms are considering adopting offerwall systems to enhance user retention, and amid recent conditions of inflation and weakened consumer sentiment, the demand for the point economy, often referred to as ‘small but certain happiness (So-hwak-haeng),’ continues to grow. With solid revenue channels centered on core business growth such as Addison Offerwall and Cashslide, and with the recently launched new business platform ‘Meta Seoul’ steadily updating as planned, we intend to pursue various challenges from the second half of this year to contribute to profitability improvement.”