KGC Ginseng Corporation selects actor Son Seok-gu as the face of CheongKwanJang. Photo by KGC Ginseng Corporation
[Asia Economy Reporter Song Seung-yoon] Actor Son Seok-gu has been selected as the brand model for Jeonggwanjang.
According to KGC Ginseng Corporation on the 16th, Son Seok-gu is scheduled to begin full-scale activities as the Jeonggwanjang model starting with the Jeonggwanjang Chuseok promotion TV commercial to be released later this week. He plans to convey Jeonggwanjang's vibrant brand image through his diverse and distinctive appearances shown across various media.
Since his debut in 2016, Son Seok-gu has increased his recognition by appearing in dramas such as "The Best Divorce," "60 Days," "Designated Survivor," and "Melo Is My Nature." This year, with the consecutive hits of dramas and movies including "My Liberation Notes" and "The Outlaws 2," he has established himself as a leading actor.
KGC Ginseng Corporation selected Son Seok-gu as the new model, judging that his free and gentle charm aligns well with the Jeonggwanjang brand image.
A KGC Ginseng Corporation official said, "We look forward to the synergy created by actor Son Seok-gu and Jeonggwanjang, a health brand that spans all generations," adding, "We will get closer to consumers through Son Seok-gu's diverse image."
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