[On-site Video] "Clogged Drainage, Causes Flooding" Anti-Littering Campaign

[Asia Economy PD Yoon Jin-geun] Posters shaped like drainage grates filled with trash were posted all over the ground near Gangnam-gu Office in Seoul.

'Lee Jae-seok Advertising Research Institute' and environmental activists conducted a campaign at 10:30 a.m. on the 12th near Gangnam-gu Office, attaching posters shaped like drainage grates.

On the 12th at 10:30 AM, Ijesuk Advertising Research Institute and environmental activists conducted a campaign near Gangnam-gu Office in Gangnam-gu, Seoul, attaching posters shaped like drainage pipes. The photo shows a representative from Ijesuk Advertising Research Institute placing a sticker on the sidewalk near Gangnam-gu Office on the morning of the 12th. Photo by Jin-geun Yoon PD yoon@

The posters put up by the group that day resembled drainage grates commonly seen in daily life. However, the holes were blocked with PET bottles, canned drinks, cigarette butts, and other trash. In one corner of the poster, the phrase "Clogged drains cause floods." was written.

The posters were attached in locations where drainage grates are commonly found, such as between sidewalks and roads, and at the start of crosswalks. They were sometimes posted side by side next to actual drainage grates.

Passersby walking nearby glanced at the posters attached to the ground. Some stopped and carefully observed the posters.

On the 12th at 10:30 a.m., the Lee Jeok Advertising Research Institute and environmental activists conducted a campaign near Gangnam-gu Office in Gangnam-gu, Seoul, attaching posters shaped like drainage grates. The photo shows a citizen passing by a poster attached to the ground on the morning of the 12th. Photo by Jin-geun Yoon PD yoon@

Lee Jae-seok, CEO of 'Lee Jae-seok Advertising Research Institute,' pointed out that clogged drains filled with debris and trash are easily seen in daily life. He said, "We can easily see drainage grates in worse condition than the posters in our everyday lives." He added, "They look like drains, but often do not function as drains at all."

Lee warned that if drains become blocked, incidents like the flooding on the 8th could continue to occur, and emphasized that a change in public awareness is necessary to prevent this.

He said, "The poster was created with the intention that citizens unite to manage and prevent trash from accumulating in drains regularly," and added, "After experiencing this flood damage, it is necessary for people to change their mindset to 'Let's not throw anything into the drains from now on.'"

On the 12th at 10:30 AM, Ijesuk Advertising Research Institute and environmental activists conducted a campaign near Gangnam-gu Office in Gangnam-gu, Seoul, attaching posters shaped like drainage grates. The photo shows a poster-type sticker produced by Ijesuk Advertising Research Institute (right side of the photo) alongside an actual drainage grate. Photo by Jin-geun Yoon PD yoon@

He also urged local governments to prepare improvement measures. Lee explained the reason for conducting the campaign near Gangnam-gu Office, saying, "The purpose is for local governments to recognize this issue (clogged drains) and to consider institutional improvements together."