Simmons Bed, Nationwide First and Largest 'Simmons Gallery Nonhyeon Branch' Reopens

Interior of the recently reopened 'Simmons Gallery Nonhyeon Branch'.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed has reopened the 'Simmons Gallery Nonhyeon Branch,' the nation's first and largest gallery store.

Simmons Bed recently conducted a major renovation of the Simmons Gallery Nonhyeon Branch, spanning five floors from the basement level 1 to the 4th floor, covering approximately 400 pyeong. Through this renewal, it is expected to further solidify its status as the premier luxury wedding furniture store representing the Gangnam area.

Simmons Gallery is Simmons Bed's directly managed flagship store and a lifestyle showroom that attempts differentiated spatial communication by region. Currently, 23 gallery stores operate nationwide.

Known as the forefront of living trends and the 'Mecca of wedding furniture,' the Simmons Gallery Nonhyeon Branch is the nation's first gallery, opened in 2000. Encompassing the full heritage of Simmons, the gallery emphasizes high-quality mattresses and premium customer service, playing a pivotal role for over 20 years as the symbol of 'premium beds.'

With this renovation, Simmons Gallery Nonhyeon Branch has transformed into a space where visitors can experience both Simmons Bed's heritage and sleep technology. Visitors can explore diverse interior trends ranging from minimal designs reminiscent of modern design hotel rooms to bold sculptural beauty and fresh color combinations.

Simmons Gallery Nonhyeon Branch is a landmark in the 'Nonhyeon-dong Furniture Street,' a premium furniture district where domestic and international luxury furniture brands gather. The store not only showcases a diverse lifestyle collection furnished with Simmons' premium products but also offers home furnishing solutions aligned with the latest trends, making it a sacred place for soon-to-be-married couples and a must-visit shopping spot for celebrities.

A representative from Simmons Bed stated, "Since Simmons Gallery Nonhyeon Branch is the symbolic store that serves as the foundation for all Simmons Galleries nationwide, this renovation holds great significance. Through the differentiated space and high-quality customer service established by this renewal, we will further strengthen Simmons' unique position in the premium bed market."

To commemorate the reopening, Simmons Gallery Nonhyeon Branch is conducting a gift promotion. Gifts vary depending on the purchase amount and are available in limited quantities, with the promotion ending early once supplies run out. Additionally, 'Summer Wedding Promotion' for soon-to-be-married and newlywed couples and a special discount on super single size mattresses called the 'Super Single Promotion' are underway. Moreover, by utilizing Simmons' subscription economy membership service 'Simmons Pay,' which offers up to 36 months of interest-free installment payments, customers can own premium beds without lump-sum payments or interest burdens.