Ace Bed Operates 'Ace Heritz' Premium Pop-up Store at Lotte Department Store Jamsil Branch

Ace Bed operates an experiential pop-up store for its premium mattress brand, 'Ace Heritz,' on the 10th floor of Lotte Department Store Jamsil Branch.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed announced on the 11th that it will operate an experiential pop-up store exclusively featuring Ace Bed's premium mattress brand 'Ace Heritz' on the 10th floor of Lotte Department Store Jamsil Branch until the 25th.

The Ace Bed store within Lotte Department Store Jamsil Branch is the largest premium store among furniture brands, and this pop-up store has been designed as a healing space where customers can exclusively compare and experience representative products of Ace Heritz.

Ace Heritz is a compound word combining Heritage, meaning valuable legacy, and Ritz, meaning aristocratic style, representing Ace Bed's top-tier premium mattress brand. Considering that the mattress directly touches the skin, Ace Heritz uses the finest natural materials such as natural wool, horsehair, and organic cotton fabric. Additionally, it incorporates Ace Bed's unique bed science technology, including the 'Hybrid Z Spring,' which combines the advantages of independent and connected springs and is patented in Korea and 15 other countries worldwide.

At this pop-up store, customers can compare and experience various lineups, including the highest grade Black mattress and the Diamond Plus, which allows selection of the desired firmness for the upper pillow top. Visitors can also experience the popular frame 'Bella,' characterized by a grand headboard that pairs well with Ace Heritz mattresses, and the Norwegian luxury recliner 'Stressless,' exclusively imported and distributed by Ace Bed, all in one place.

An Ace Bed representative stated, "We hope visitors to this pop-up store will directly experience the unique bed technology and the true value of rest conveyed by premium materials exclusive to Ace Bed."