CJ OnStyle's Content Commerce Featuring Hyunyoung, 'Hyunyounghan Choice' Premieres

CJ OnStyle's Hyun Younghan Choice.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle will air a new content commerce program called ‘Hyunyounghan Choice,’ featuring broadcaster Hyunyoung, for the first time on the 17th. This program produces content containing product usage know-how and releases it on YouTube before the live commerce broadcast.

The Hyunyounghan Choice YouTube content, produced by CJ ENM’s Entertainment and Commerce division, will be first released on the ‘tvN D ENT’ channel on the 14th. It is an infotainment-style content where former fashion model and broadcaster Hyunyoung and host Yoo Inseok provide entertaining explanations of fashion products.

Hyunyoung personally introduces new products from the brand Black Yak, which will be sold on CJ OnStyle live commerce, along with useful tips for their use. In line with the upcoming autumn and winter outdoor seasons, she presents padding, fleece, jumpers, and other items ideal for camping and hiking. The content to be released on the 29th features Hyunyoung radiating cheerful energy as she takes on a TikTok challenge concept while showcasing popular outdoor brand NEPA products.

CJ OnStyle plans to conduct numerous planned content commerce live broadcasts that achieve high sales comparable to TV home shopping while also attracting young customers. This is because customer response and sales growth effects are high. Customers can obtain sufficient product information through pre-released content without directly experiencing the products, and partners receive opportunities to create powerful promotional content for their products, resulting in high satisfaction for all. For example, CJ OnStyle’s ‘Boutineun Saenghwal,’ first introduced in March this year, recently achieved about 1 million views and 5 billion KRW in order amounts.

A CJ OnStyle official stated, “CJ OnStyle is striving to optimize product distribution and broadcast content production methods by closely examining customer consumption patterns and demands,” adding, “Based on CJ OnStyle’s competitiveness in distribution and broadcasting as a leading live commerce company, we will provide customers with a positive shopping experience and partners with optimal product branding opportunities.”