"L7 Hongdae Strengthens 'Space Marketing' with Rooftop Pool and Ice Bar Pop-up"

L7 Hongdae, Coldfarm Collaboration 'Icepops' Pop-up Store Opens
Ice Bar Provided for Full Package Guests

L7 Hongdae, rooftop swimming pool.

[Asia Economy Reporter Yuri Kim] L7 Hongdae announced on the 10th that it will open an 'Ice Pops' pop-up store in collaboration with the premium handmade ice bar brand Cold Farm to welcome the summer.

The pop-up store will be held at the L7 Hongdae rooftop swimming pool from the 12th to the 14th and from the 26th to the 28th. Located on the 22nd floor of the hotel, it offers views of the area near Hongdae and the Han River, making it known as an SNS "view hotspot." The pool area is also equipped with sun chairs and private cabanas.

L7 Hongdae explained, "The reason for choosing Cold Farm Ice Pops as the collaboration product this summer is that they are low-calorie ice bars made from 100% fruit juice." They praised the product as an "ice sugar recharge item" that helps momentarily forget the heatwave, emphasizing that it is made by juicing only fruit without sugar, fructose, dairy products, or artificial additives, focusing on both taste and health. Among the seven flavors of ice bars featuring representative summer fruits such as mango and watermelon, one flavor will be offered to pop-up store customers.

This event is targeted at guests staying with the 'Rooftop Pool Package.' The package includes one night's accommodation and a swimming pool admission ticket (entry allowed for those aged 19 and over). The pool usage time is divided into three sessions to allow for a more relaxed experience. The package is available for stays until the 31st of this month.

A representative of L7 Hongdae said, "L7 Hongdae, which has presented various cultural events such as art exhibitions and pool parties, plans to strengthen space marketing by providing unique experiential content based on the hotel in the future."