Revu Corporation "Advertisers Expect Increase in Content Quantity and Quality through Influencer Marketing Platform Utilization"

[Asia Economy Reporter Jang Hyowon] Advertisers using influencer marketing platforms expect the greatest benefits in terms of increased quantity and improved quality of content.

REVU Corporation, the leading influencer marketing platform company in Korea, announced on the 8th that it conducted a survey targeting demand companies participating as supply organizations in the Data Voucher Project, yielding these results.

According to the survey, when asked about the expected effects of using influencer marketing platform services, "increase in content quantity and quality" was the most common response at 53.2% (multiple answers allowed). This was followed by brand awareness improvement (50.6%), SEO (search engine optimization) and higher ranking exposure (33.8%), and sales increase (16.9%). Other responses included ▲utilization of marketing materials ▲convenient services ▲customer feedback.

Additionally, advertisers expressed high satisfaction with influencer platform usage in aspects such as ▲ability to confirm higher exposure and keyword competition advantage ▲provision of result report data ▲convenient and systematic system construction ▲possession of a large influencer pool and ease of management.

Selected as a supply company for the Data Voucher Support Project in February, REVU Corporation provides influencer marketing-related data and analysis services to demand companies through its self-operated influencer marketing platform, "REVU."

REVU is the platform with the largest number of registered influencer members in Korea. Over the past year, the total number of influencer marketing campaigns opened on REVU surpassed 110,000, setting a record high. This represents a 23.1% increase compared to the previous year and continues the trend of record-breaking numbers every year since 2019.

A representative from REVU Corporation stated, "Using an influencer marketing platform allows for easy and fast matching with influencers optimized for brands or stores, enabling increased marketing effectiveness through exposure on multiple high-quality content and various promotional channels such as portal sites." They added, "In today's era of information overload, the importance of content is increasing daily. Influencer marketing not only secures content but also provides marketing effects through media exposure and word-of-mouth, which explains the high expectations from advertisers."