Ostem Pharma Launches New Brand 'Ostem X Mujiktiger'

[Asia Economy Reporter Jang Hyowon] Ostem Pharma (CEO Moon Byungjeom) announced that it has launched a new brand, ‘Ostem (OSSTEM) X Mujik Tiger,’ which incorporates the brand power of its parent company Ostem Implant, and released three types of toothpaste and one type of toothbrush on the 5th.

Earlier this year, Ostem Pharma released a collaboration product between its premium dental care brand ‘Vussen’ and Mujik Tiger’s ‘Ddoongrangi.’ Recently, it has been actively expanding consumer touchpoints, including participating in the Mujik Tiger pop-up store held at ‘The Hyundai Seoul’ in Yeouido.

Regarding the reason for launching the Ostem lineup separately this time, an Ostem Pharma official explained, “Thanks to the excellent technology and quality of our parent company Ostem Implant, the world’s number one implant seller, Ostem itself gives consumers a sense of trust and has high public recognition as a name.” He added, “The product functions are the same as the existing Vussen, but the toothpaste’s taste and scent have been upgraded. Also, since the Ddoongrangi character and product package colors are different, there is fun in choosing and purchasing between Vussen and Ostem toothpaste and toothbrush according to preference.”

Meanwhile, the toothpastes released under the Ostem name this time are three types: ‘Ostem28,’ ‘OstemC,’ and ‘OstemS,’ and the toothbrush is one type: ‘Ostem Double Wide Head Toothbrush.’