"CJ Group, the 'Group Digital Communication Hub,' Operates Official Communication Channel 'CJ Newsroom'"

[Asia Economy Reporter Eunmo Koo] CJ Group announced on the 9th that it has launched the operation of its official corporate communication channel, ‘CJ Newsroom.’

CJ Newsroom originated from 'Channel CJ,' which was revamped from a corporate blog into a website in 2020, and with the renaming, an English page (CJ NEWSROOM) was also opened.

Aiming to be a digital communication hub targeting various audiences such as domestic and international media, industry experts, investors, and job seekers, CJ Newsroom plans to deliver the mission and message of a future lifestyle company by presenting diverse content including interesting news inside and outside CJ, employee interviews, columns, and data analysis-based infographics.

CJ Newsroom is operated under three categories: ▲News ▲Onlyone Story ▲CJ Heritage.

The News section collects and provides materials released by CJ Group, such as press releases and images. The archive function has been improved to make it easier to find materials by affiliates such as CJ CheilJedang, CJ Logistics, and CJ ENM, and a space (Fact Check) has been prepared to verify explanations or official corporate positions on specific issues.

Onlyone Story, which delivers trends and insights related to CJ’s business and related industries, was reorganized last year with an intuitive menu structure linking the four growth engines and core business groups presented during CJ’s mid-term vision announcement: Culture, Platform, Wellness, and Sustainability. It introduces CJ’s various challenges proposing K-lifestyle such as food and content to consumers worldwide.

In CJ Heritage, a series of planned articles showcase CJ’s history from its start as a food company in 1953 to its growth into a global lifestyle company. It offers a glimpse into CJ’s unique spirit of ‘first, best, differentiated,’ which has paralleled Korea’s modern history from the country’s first sugar production, as well as the group’s management philosophies such as business patriotism and talent-first that continue to this day.

Through the official CJ Newsroom YouTube account, video content introducing various attractions of CJ’s business, including ▲lifestyle trend talk show ‘Vince Curating,’ ▲affiliate workplace field experiences, and ▲employee interviews, is regularly uploaded every month.

News related to CJ Newsroom can also be found on CJ’s Facebook, Naver Post, and LinkedIn accounts. To commemorate the newsroom renewal launch, CJ has prepared a Facebook event. Thirty customers who follow CJ Newsroom’s Facebook and comment on the most impressive content in the newsroom will be selected by lottery to receive a CJ gift card worth 100,000 KRW.