[Asia Economy Reporter Seungjin Lee] Mobility platform Tada announced on the 8th that it has newly introduced the ‘Commute Call’ feature in the Tada Driver application, matching more than 5,400 additional calls over the past three months. Assuming one passenger per call, this means at least 5,400 more passengers were transported.
The ‘Commute Call’ feature connects calls in the direction of the driver’s commute home after finishing their shift. Developed by Tada to increase vehicle operation efficiency and expand effective supply during late-night hours amid the taxi shortage situation, it was introduced free of charge in early May. It is designed to be used only once per day at the time of commuting home, and any Tada driver can use it without additional cost.
Tada explained that the ‘Commute Call’ feature helps allocate one more ride to users urgently needing a taxi late at night, while drivers can continue earning income until the moment they leave, creating a positive virtuous cycle. In fact, the additional distance driven through the Commute Call feature reached 59,000 km, meaning drivers drove an extra 10 km per ride with passengers. According to Tada’s own survey, more than 71% of Tada drivers responded that they are ‘satisfied with the introduction of the Commute Call feature.’
Jang Geonho, Tada PO (Product Owner), said, “We developed this feature to solve the issue after hearing from drivers that they turn off the app and go home 30 minutes to an hour before commuting because of psychological burden from being assigned calls in the opposite direction of their home.” He added, “By reflecting the needs of both users and drivers simultaneously, we were able to catch two rabbits with one stone.”
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