[Asia Economy Reporter Moon Hyewon] Lanc?me announced on the 8th that it will hold a popup event called ‘G?NIFIQUE WAVE’ featuring diverse media art under the theme ‘ADVANCED G?NIFIQUE’ from the 19th of this month to the 4th of next month in Itaewon, Yongsan-gu, Seoul.
The popup event was planned to offer a unique customer experience and distinctive cultural experience for the ‘G?nifique Serum,’ which is sold worldwide at a rate of one bottle every five seconds. Under the theme ‘A new change starting with one drop,’ visitors can enjoy three themed media art exhibition spaces enhanced with digital elements through a docent tour, experiencing a special atmosphere in each space. There will also be spaces where visitors can directly try the products and experience Lanc?me’s innovative beauty technology. In particular, Lanc?me will operate its cutting-edge skin diagnosis device, ‘SKIN SCREEN,’ providing on-site reservation customers with current skin condition assessments and professional skincare consultations.
At the G?NIFIQUE WAVE popup, visitors can experience for the first time an O2O (Online to Offline) shopping service that brings the Lanc?me brand store on Naver Shopping, previously only available online, into an offline space. Visitors can also purchase the G?nifique Serum, exclusively sold on the Lanc?me Naver brand store, directly at the popup site.
The Lanc?me G?NIFIQUE WAVE popup event is accessible through advance reservations on Naver.
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