30 Items to Be Released by September
CJ OnStyle's contemporary casual fashion brand 'The Edge' is launching new products for the 2022 Fall/Winter (FW) season.
[Asia Economy Reporter Lim Chunhan] CJ OnStyle's contemporary casual fashion brand 'The Edge' announced on the 8th that it will launch new products for the 2022 Fall/Winter (FW) season.
The Edge's fall new products feature designs suitable not only for casual wear but also for office looks, characterized by toned-down colors such as dark green and brown that enhance modernity and chicness.
The Edge introduces 3 to 4 new products every week and will sequentially release about 30 items by September. This represents an approximately 60% increase in the number of items compared to the previous year. The Edge plans to sensitively respond to trends by measuring product sales performance weekly and actively reflecting customer feedback in the next launches.
The Edge's fall new products will be broadcast on the afternoon of the 10th. The season's representative product is the 'Boyfit Jacket,' which adds comfort with highly elastic polyurethane. The Edge will sequentially introduce differentiated products with excellent designs and materials such as fall suit setups, eco leather dresses, wide pants, and ribbed collar knits.
A CJ OnStyle official said, "Amid the recent repeated deterioration and recovery of fashion consumer sentiment, The Edge operates the season by sensitively responding to trends and releasing fall new products in multiple phases."
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