Last Year, Printer and Multifunction Device Sales Increased Threefold
[Asia Economy Reporter Lim Chun-han] Lotte ON announced on the 8th that it will exclusively pre-sell Brother Korea's new product, the unlimited ink multifunction printer 'The White Edition,' until the 14th, offering discounts of up to 20% off the regular price.
Lotte ON prepared this promotion in anticipation of the resumption of remote work and online education as the number of COVID-19 cases has recently started to rise again. In fact, sales of products such as printers and multifunction printers increased about threefold last year.
The genuine unlimited ink multifunction printer has been regarded as the most popular product among Brother's items since its launch, adding convenience with features such as self-cleaning and wireless internet connectivity.
All customers who participate in the photo review event will receive a coffee coupon, and the five photo reviews with the most likes will be awarded a Brother Bluetooth label printer. Various gifts will also be provided to customers who purchase genuine ink sets.
A Lotte ON official said, "As remote work and online education have become routine due to the prolonged COVID-19 situation, sales of multifunction printers, which had declined in household demand, have greatly increased. With the recent rise in COVID-19 cases, we are pre-selling Brother's new product with enhanced design sensibility in preparation for increased customer demand for multifunction printers and printers."
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