[Asia Economy Reporter Jeon Jinyoung] On the 7th, 11st announced that it will be the first e-commerce platform to launch the ‘SK Rent-a-Car Direct’ service, which allows customers to rent vehicles long-term online.
11st explained that this non-face-to-face long-term rental service was launched reflecting the trend of customers in their 20s and 30s, who are sensitive to trends and have short vehicle replacement cycles, and those who prefer reasonable long-term rentals over purchasing new cars due to maintenance and management costs.
On the official SK Rent-a-Car Direct store, customers can enjoy fast delivery (vehicle delivery within 7 days after contract) as provided by SK Rent-a-Car Direct, and can obtain online quotes 24/7 without any separate documents or consultations.
The service starts with more than 30 new car models. Currently available vehicles include Tesla Model 3, Ioniq 5, Mercedes-Benz E-CLASS, BMW X-SERIES, Genesis G90, Palisade, Grandeur, Sorento, Tucson, Casper, Sonata, and Torres. The lineup will continue to expand to include more models and used cars in the future.
Customers can check the real-time inventory list of vehicles available for immediate delivery through 11st, as well as easily confirm the maximum discounted rental fees. Simple tips are also provided on optimal contract periods and annual mileage selections. Quotation details can be checked anytime through 11st My Page and other channels.
To celebrate the launch of SK Rent-a-Car Direct on 11st, a promotion will be held from the 8th to the 31st. Customers who complete contracts and deliveries through 11st during the promotion period will receive up to 1.5 million SK Pay points (applicable to Tesla Model 3 and Polestar 2). Electric vehicles will receive 400,000 points, and other models will receive 300,000 points.
At 9 PM on the 8th, during the LIVE11 broadcast, the first seven customers who sign contracts will receive 1 million SK Pay points each, and customers who verify their identity and check quotes will receive 1,000 SK Pay points.
Ahn Seunghee, head of Life at 11st, said, “This service, prepared in line with changing customer needs following new mobility life trends, is expected to provide a convenient and satisfying shopping experience for customers who want to use new car long-term rentals. We will continue to introduce various innovative services closely connected to customers’ daily lives.”
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