Heodak Friends Signs Business Agreement with Dareun, Operator of Tteokbokki Franchise 'Dookki'

Heodak Friends announced on the 5th that it has signed a memorandum of understanding (MOU) with Dareun, the operator of the tteokbokki franchise 'Dookki,' to enter the online convenience food market. The photo shows the two companies holding the signing ceremony at the Heodak Friends headquarters in Gangnam-gu, Seoul, the previous day. On the left is Kwon Oh-jun, CEO of Heodak Friends, and on the right is Kim Kwan-hoon, CEO of Dareun. Photo by Heodak Friends

[Asia Economy Reporter Moon Hyewon] Heodak Friends announced on the 5th that it has signed a Memorandum of Understanding (MOU) with Dareun, the operator of the tteokbokki franchise ‘Dookki,’ to enter the online convenience food market. The signing ceremony held the previous day at Heodak Friends headquarters in Gangnam-gu, Seoul, was attended by Heodak Friends CEO Kwon Ohjun and Dareun CEO Kim Gwanhoon, among others.

The main contents of the MOU include ▲collaborative work for joint development of convenience foods ▲expansion of distribution channels in the online convenience food market ▲cooperation in online promotion and marketing for product sales. The two companies will develop the convenience food business through a mutually cooperative relationship.

Dookki is an unlimited refill brand of instant tteokbokki where customers can select various ingredients and cook them directly. It has 112 stores in seven Southeast Asian countries including Singapore and Malaysia, as well as in Korea.

Heodak Friends is a convenience food publishing company that supports product development for partners aiming to enter the convenience food market and online distribution and sales based on Heodak Mall, which has 850,000 members. Through this MOU, Dareun’s unique recipes will be combined with Heodak Friends’ product planning and distribution capabilities to develop and sell new convenience foods.

CEO Kim said, “With this MOU, we can present competitive products by adding Heodak Friends’ know-how in convenience food R&D to Dookki’s representative recipes,” and added, “We will build a distinctive brand in the online convenience food market following our offline stores.”

CEO Kwon said, “We plan to help our partners establish a stable foothold in the online convenience food market through joint product development, launches, and expansion of distribution networks.”