CU, Discount Sea Thrifty Shopping Event... "Refreshing Discount Benefits in the Era of High Prices"

Prize Event Linked with Pocket CU

At convenience store CU, a model is introducing the budget-friendly event ‘Now Discount Bar’.

[Asia Economy Reporter Lim Chun-han] CU announced on the 31st that it will hold a budget-friendly shopping event called ‘Jigeum Hal.in.ba.da’ next month, emphasizing cool discount benefits in the era of high inflation.

The Hal.in.ba.da event consists of Best 11 Day 1+1 giveaways, Friend Time sales from 7 to 9 AM and PM, and the Deuktem Series Price Stabilization Promotion. In addition to the integrated event targeting over 1,000 products each month, a total of about 130 carefully selected products will be offered with special discount benefits.

For the Best 11 Day 1+1 giveaway event, from the 1st to the 11th of next month, a limited-time offer will provide one free item for every one purchased on a total of 27 popular products that have recently seen high customer demand. The lineup includes popular items such as Toms Zero beverages, grilled intestines (Jikhwa Gopchang), Buldak flat noodles, Qingdao Wang dumplings, grilled king squid on basalt stone, and Dongpa-yuk slices.

A prize event linked with the Pocket CU application (app) is also prepared. During the event period, customers who purchase event products and accumulate CU membership points can enter a drawing to win generous prizes such as Dyson air purifiers, vacuum cleaners, hair dryers, and Airwraps for a total of 6 winners, and CU mobile gift certificates will be given to 3,000 people.

Friend Time is a time sale event where some products are sold at a discount daily from 7 to 9 AM and PM. Only products with high customer demand during specific time slots are gathered, and customers can receive a 30% discount when paying with the event card. Discounted items include 9 types of ready meals, 9 types of beverages, and 2 types of fruits in the morning, and 11 types of alcoholic beverages, 7 types of side dishes, and 7 types of snacks in the evening. The Deuktem Series Price Stabilization Promotion offers a 30% discount on a total of 17 items from CU’s ultra-low-price private brand (PB) Deuktem Series when purchased with the event card.

A BGF Retail official said, “As consumer burdens continue to increase due to ongoing price hikes this year, we are planning various discount promotions to help stabilize the economy for ordinary people. We will continue to expand the ultra-low-price Deuktem Series and strengthen discount benefits through pinpoint marketing tailored to customer demand.”