[Asia Economy Reporter Lim Hye-sun] Samsung Electronics will open large-scale experience centers in New York and London in line with the upcoming 'Galaxy Unpacked' event next month.
According to Samsung Electronics on the 27th, 'Samsung Galaxy Unpacked 2022' will be held on the 10th of next month at 10 PM (Korean time) via online and offline live streaming. From the 11th to the 31st, pop-up stores will also operate in the heart of Piccadilly Circus in London and the Meatpacking District in Manhattan, New York.
To commemorate the purple Bora color of the 'Galaxy Z Flip4' unveiled at Unpacked, Samsung Electronics will release a video featuring BTS's new song "Yet to Come" at 5 AM on the 11th at landmarks worldwide, including New York's Times Square. The Korean word Bora means the color purple in English, and the name 'Bora Purple' is used globally. The purple color symbolizes BTS, the leader of K-pop.
Purple is one of Samsung Electronics' signature colors and has been applied to the Galaxy series since 2017. Samsung first introduced purple as the Orchid Grey color on the 'Galaxy S8,' followed by Lilac Purple on the 'Galaxy S9,' Mirror Purple on the 'Galaxy Z Flip,' Phantom Violet on the 'Galaxy S21 Plus,' Lavender on the 'Galaxy Z Flip 3,' and Violet on the 'Galaxy S22 Plus,' continuously incorporating it into various models.
Along with Unpacked, Samsung Electronics will simultaneously release the purple Bora color of the 'Galaxy S22' worldwide. The retail price remains the same as before at 999,900 KRW.
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