[Asia Economy Reporter Song Seung-yoon] Transbeverage announced on the 25th that it will launch a highball glass set including the liqueur X-rated.
The fusion liqueur brand X-rated is produced by the global liquor company Campari Group. It features a vivid pink color and an alcohol content of 17%, making it easy to enjoy, and it is very popular in the United States and Korea. X-rated is a liqueur made by blending premium distilled spirits from the Champagne region of France with Sicilian blood orange, mango, passion fruit, and more.
It can be enjoyed straight but is also good as a highball. It can be enjoyed with other champagnes, tonic water, fruit juices, etc. Representative cocktails include the ‘Pink Sparkling,’ which mixes 30ml of X-rated with 120ml of tonic water, and the ‘X Rose,’ which mixes 90ml of X-rated with 90ml of champagne.
The newly released X-rated highball glass sets will be sold as follows: the 375ml champagne glass set will be available at large supermarkets, convenience stores, and liquor stores; the 750ml highball glass set will be sold at large supermarkets and liquor stores; and the 1L highball glass set will be exclusively available at E-mart Traders.
A Transbeverage official said, "With the launch of the X-rated highball glass set, consumers can easily and conveniently enjoy the taste and style of premium liqueur anywhere," adding, "We will continue to release various products to lead a sophisticated liquor culture."
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