That Beer on Instagram, Boulangerie Beurre Butterbeer

Beer Tastes Like Vanilla

In the movie , there is a scene where Hogwarts students drink Butterbeer. Although it is a beverage that can only be tasted in the magical world, for Muggles curious about its flavor, Butterbeer is specially sold at Universal Studios and the Harry Potter Studio in the UK. Despite its name, 'Butterbeer' contains no alcohol. Naturally, the Butterbeer available at Universal Studios and the Harry Potter Studio is also a non-alcoholic drink. If you are a Muggle who found Butterbeer tasty but a bit disappointing due to the lack of alcohol, you should pay attention to this beer today. It’s the beer you might have seen at least once on Instagram, the Butterbeer from the butter brand Blangerie Beurre.

The Butterbeer recipe is here

‘Blangerie Beurre’ is a brand by singer Park Yong-in, a member of the vocal group Urban Zakapa. This is not his first venture into the food and beverage industry. Known as an emotional vocalist and a gourmet, he has already introduced the handmade burger restaurant ‘Nuts Burger’ in Seongsu-dong, the wine bar ‘So Simple’ where you can enjoy pasta and wine, and the hip Makgeolli bistro ‘Jjan Jjan’. Launched in March this year, Blangerie Beurre is a butter specialty store selling various flavored butters and baked goods. Currently, it is running pop-up stores at The Hyundai Seoul and Hyundai Department Store in Pangyo. At the pop-up stores, they sell financiers, butter bars, and Butterbeer.

Blangerie Beurre offers four types of Butterbeer: AAA+, BBB+, CCC+, and DDD+. They are made by adding vanilla, caramel, almond, and hazelnut flavors to a butter base. The price is 6,500 KRW per can. As expected from a beer popular on Instagram, when visiting the store, all beers except BBB+ were completely sold out. BBB+, which adds caramel flavor to the butter base, is a beer that catches the eye with its warm brick color, simple text, and matte texture?making it very Instagrammable. Its alcohol content is 5.2%.

True to its caramel flavor, as soon as you open the can, a sweet caramel aroma wafts out. It is similar to the scent of caramel popcorn at the movie theater, and it is so excellent that I recommend savoring the aroma fully before drinking. The color is lighter compared to regular beer.

Is this... really beer? It feels more like a beverage than alcohol. It has a strong vanilla custard cream flavor that you might only expect from desserts like donuts. It tastes like melted custard cream mixed with slightly bitter beer, with a rich vanilla aroma. The bitterness of the beer lingers briefly before fading, leaving a sweet aftertaste that lasts a long time. The carbonation is mild, and the texture is very smooth. It is light and refreshing but not a crisp style. The strong vanilla cream flavor may be polarizing.

Although it is definitely an alcoholic beer, Blangerie Beurre’s BBB+ felt like a drink with caramel aroma and custard cream flavor. It is relatively expensive for a canned beer, but if you like sweet flavors and are curious about the taste of Butterbeer, it is worth trying at least once.

Photo by Kim Bomi