Samsung Life Insurance Obtains Industry-First Patent for 'Pre-Contract Duty to Inform Automation'

[Asia Economy Reporter Changhwan Lee] Samsung Life Insurance announced on the 19th that its self-developed 'Pre-contract Duty to Notify Automation System' has been recognized for its originality and has become the first in the industry to obtain a technology patent from the Korean Intellectual Property Office.

The patent obtained this time is for the "Method to Prevent Omission of Medical History Notification Subject to Duty to Notify," and the inventors are Samsung Life Insurance's Seonghye Jeong, Geumju Seol, and Yuhwi Jang.

This system was developed as part of Samsung Life Insurance's 2020 initiative to establish a digital subscription process, aiming to resolve customer inconveniences and enhance consultants' efficiency.

Before an insurance contract, there are items that customers must notify, which in the past were entered based on the customer's memory of medical history. However, Samsung Life Insurance developed a system that, with the customer's consent, automatically retrieves insurance payment history, enabling faster and simpler insurance contract processing.

In particular, if there is a Samsung Life Insurance subscription history within the past three months, the existing notification history can be easily retrieved, and a similar search function for disease names was added to enable accurate notification. Through this, the possibility of customers violating their duty to notify is reduced, and the insurance subscription review period is shortened, making insurance subscription much more convenient.

Samsung Life Insurance emphasized that it has set the vision of "Anything Anywhere! Insurance transactions available 24 hours a day, 365 days a year," and is promoting digital innovation throughout the entire insurance transaction process, from new contracts to insurance payments, to enhance the value of customers' insurance transaction experiences.

A Samsung Life Insurance official said, "This patent is the result of efforts to improve the insurance transaction process for customers," and added, "We will continue to do our best to enhance customers' convenience in insurance transactions based on digital innovation technology."