Sales Begin at Lotte World Mall's Muji and Others Starting the 15th
Hyosung TNC, Muji, and LER collaborate to create the 'Regen Sneakers.' Each pair contains Regen made from the equivalent of seven PET bottles. Photo by Hyosung TNC
[Asia Economy Reporter Donghoon Jung] 'Regen,' a leading eco-friendly recycled fiber in Korea made from recycled PET bottles, has been reborn as sneakers.
Hyosung TNC announced on the 15th that it has released 1,000 pairs of limited-edition 'Regen Sneakers' in collaboration with Muji and LAR.
The sneakers introduced this time are a project carried out by leading companies in eco-friendly fibers (Hyosung TNC), eco-friendly lifestyle (Muji), and eco-friendly footwear (LAR), each utilizing their strengths to offer customized products for 'greensumers' who practice eco-friendly consumption patterns.
The Regen Sneakers were made from 16,000 PET bottles collected at Muji and LAR stores. Each pair contains Hyosung TNC's recycled fiber 'Regen,' equivalent to seven 500ml PET bottles.
The Regen Sneakers will be sold from the 15th at the Muji pop-up store set up in Lotte World Mall and at LAR's online and offline stores.
Kim Chi-hyung, CEO of Hyosung TNC, said, "Regen Sneakers are products made in collaboration with companies that will represent eco-friendly fashion in the future, so we have high expectations that they will help spread the eco-friendly trend. We will continue to collaborate with various companies to provide valuable eco-friendly products to customers."
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